In February 2009, the McKinsey Quarterly released the results of a 2 year study looking at how 50 early adoptors of Web 2.0 technologies have been using these tools in their organizations. The article, "Six Ways to Make Web 2.0 Work," looks at 6 ways in which companies can best use these tools, with the most widely used tools being blogs, wikis, podcasts, information tagging, prediction markets and social networks such as Facebook, Twitter and LinkedIn.
While you do have to register to read the complete article, the site VizEdu has made a great visual representation showing and discussing the results of this survey, including references and links to specific case studies that were done as a part of this study:
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